Federal Home Loan Banks

Federal Home Loan Banks came to us in need of a re-brand. We gave them a new identity, and an integrated brand strategy to go along with it. I developed all copy for concepts and ads seen here in addition to pitching their web and mobile strategy.

FHL Banks Web Strategy

Marinello Schools of Beauty

Marinello Schools of Beauty has a legacy in the beauty education industry–they just didn’t know it until we started working together. For this presentation, I focused on giving Marinello a stronger position for their brand to compete within the beauty school market in everything from print and direct mail to TV and collateral.

Royal Canin Web Banners

Royal Canin presented me with an impeccable pet product that needed to appear accessible and down to earth. I worked with a team to develop a web strategy that included the interactive concepts I wrote below.

Silver Saver Brochures

Precious metal accumulation is a niche of the financial market that continues to grow. Helping Silver Saver standout amidst all personal banking options was the copywriting challenge for this suite of brochures.

Coyne College

I’ve overseen the messaging and video production throughout two of Coyne’s campaigns. As a longstanding school in Chicago, I’ve aimed to capitalize on their presence in the community while also elevating individuality.

Topsy’s Popcorn

A longstanding Kansas City tradition, Topsy’s Popcorn has deep local brand equity. Since working with Topsy’s, I’ve helped further the brand’s messaging by elevating its word of mouth popularity. “Taste Tradition” was a billboard campaign that ran all throughout the Kansas City metro area.